DiscoverTrovet Plus

Trovet Plus is the range of veterinary diets from Visán, the company that has been making super premium food for dogs and cats in Madrid since 1990. Recipes made with fresh meat and fish, no meat meals and 100 % natural palatants.

  • 0 % meat meals
  • 11 protein sources
  • Cruelty free · PETA
Visán headquarters in Madrid, where Trovet Plus is developed

Unique expertise

More than 30 years making specialised pet food

Visán is the company behind the Trovet Plus brand. At our main site in Madrid we have more than 30 years of experience developing and making super premium food and specialised products for dogs and cats.

We have been making exceptional pet food since 1990, and we still make it where we started.

Trovet Plus veterinary team examining a dog

Always improving

Who writes the recipes

Our research and development area is led by a highly experienced team of food scientists, nutritionists and vets. Between them they bring a wealth of experience and academic credentials in veterinary medicine, animal nutrition, food science and related fields.

You can be sure that with Trovet Plus your pet's health is in the best hands.

Our range keeps evolving to meet the needs of the veterinary sector and the latest advances in nutritional research.

Ethical Brand Award

Audited by The Good Shopping Guide

This accreditation recognises the commitment of Trovet Plus to a number of standards on the environment, animal welfare and human rights, such as GMO-free, which certifies that our products contain no genetically modified organisms.

Cruelty free · PETA

We never test on animals

As you would expect from a pet food company, we love animals and would never test our products or ingredients on them. We are registered as a cruelty-free company with the international organisation PETA.

Our kitchen

One of the most advanced pet kitchens in Europe, in Madrid.

Extrusion line at the Visán factory in Madrid

Full control over every recipe

We own and run one of the most advanced pet kitchens in Europe, where our team of experts develops every recipe with care. That lets us keep full control over the quality of our products, which is vital to keep intact all the benefits of the food we make.

We use the most innovative extrusion technology in Europe, the result of years of research and investment, which lets us inject fresh meat straight into every kibble.

Control room of the Visán production plant

Control room

Every batch is monitored continuously: temperature, timings and dosing are logged recipe by recipe.

Industrial kitchen where Trovet Plus recipes are made

Ultra premium wet food

A dedicated plant where we adapt each formula to reach optimal nutritional goals and address specific health challenges.

Fresh salmon fillet prepared by hand in the Visán kitchen

Slow cooked in its own juices

High quality fresh meat and fish are cooked slowly. The method improves digestibility and gives a far more intense taste and smell.

Fresh meat only

The technical difference that sets Trovet Plus apart from most veterinary brands.

Fresh meat and fish cut into a heart shape

Our philosophy

No meat meals

We know fresh meat is far healthier for pets, and that they love the taste of it too. That is why most of our recipes are made with the freshest meat and fish.

Our factories are fitted with exclusive food technologies that let us use more raw, fresh ingredients and produce dry food with no meat meals and no dehydrated meat.

Fresh meat

  • Heated only once
  • More nutritious
  • Higher quality protein
  • Control over the cuts used
  • Less calcium and phosphorus
  • Better aroma and taste

Meat meals

  • Heated at least twice
  • Heat damages the nutrients
  • Lower digestibility
  • More cartilage
  • The type of meat is unknown
  • Weaker aroma and taste
Bowl with raw fresh meat and Trovet Plus kibble, half and half

Meat meals are a powder in which it is impossible to know what kind of meat has been used.

Kibble made with meat meals is cooked twice, which not only kills almost all the flavour but also removes much of its nutritional value, reducing the health benefits.

Sheep grazing in a green meadow, the origin of Trovet Plus fresh lamb

Proteins from select sources

The better the protein, the greater the benefit

Our scientifically developed recipes are made with proteins from sources chosen carefully for their unique health benefits. We only use top quality protein from the most select sources, because our research has shown that the higher the quality of the protein, the greater the nutritional benefits for pets.

Fresh lamb, protein source of Trovet Plus

Fresh lamb

A tasty meat with fats that boost energy, plus vitamins and minerals to support muscle development.

Fresh salmon, Omega-3 source of Trovet Plus

Fresh salmon

Rich in EPA and DHA, two essential Omega-3 fatty acids that support skin, coat and joints.

Fresh rabbit, lean protein source of Trovet Plus

Fresh rabbit

Meat rich in protein and low in fat, easy to digest and a source of iron and B vitamins.

Fresh duck, protein source of Trovet Plus

Fresh duck

A protein source packed with antioxidants that help strengthen the immune system and protect it from bacterial infections.

Fresh white fish, protein source of Trovet Plus

Fresh white fish

A source of protein, calcium, potassium and phosphorus. Contains Omega 3 to support cardiovascular health.

Fresh chicken, protein source of Trovet Plus

Fresh chicken

A delicious source of protein that supports your pet's muscle development.

Fresh turkey, protein source of Trovet Plus

Fresh turkey

Lean white meat that supports muscle development and is easy to digest.

Fresh wild boar, protein source of Trovet Plus

Fresh wild boar

An appetising meat full of vitamins, minerals and antioxidants. A taste that wins over even the fussiest pets.

Fresh horse, hypoallergenic protein source of Trovet Plus

Fresh horse

A delicious lean, hypoallergenic meat, rich in protein, vitamins and iron. Low in fat and cholesterol.

Fresh venison, protein source of Trovet Plus

Fresh venison

A high quality source of protein. Contains plenty of B vitamins, iron and zinc to support the immune system.

Fresh black soldier fly larvae, sustainable protein of Trovet Plus

Black soldier fly larvae

A sustainable, hypoallergenic source of protein, full of essential amino acids, digestible lipids and antimicrobial components.

Quality ingredients

Veterinary expertise and fresh ingredients, in the same recipe.

We are the only veterinary pet food brand that, as well as having medical and veterinary expertise, uses fresh ingredients of the very highest quality. We have developed every one of our recipes to give pets a natural diet, resulting in food that is far tastier and good for their health at the same time.

There is no healthier diet for our animals than the natural one.

Trovet Plus research

Fresh meat and fish used for the natural palatants of Trovet Plus

Natural palatants

Why almost all kibble tastes the same

Dry pet food contains an ingredient known as a palatant, an enhancer that makes taste and smell more appealing. Most other brands buy theirs from outside manufacturers, which is why almost all kibble tastes the same whatever the brand on the bag.

At Trovet Plus we do it differently: we carefully create our own palatants, 100 % natural, by hydrolysing fresh meat and fish, to give our recipes a unique and delicious taste.

Eco-friendly

Good for pets and for the planet.

Cat in the mountains, eco-friendly commitment of Trovet Plus

Pouches instead of cans, no bisphenol A

We use pouch packaging instead of cans for our wet food range: this avoids bisphenol A, a chemical that can be harmful to the environment.

Our commitment, step by step

We are all connected to nature in different ways.

At Trovet Plus we make natural pet food in our own kitchen.

We use natural ingredients of the very highest quality.

We also believe in taking good care of your pets and of the planet.

That is why we minimise our impact by using sustainable packaging.

New environmentally friendly packaging is constantly being developed, and we are always looking for new sustainable ways to reduce our impact.

At Trovet Plus we feel optimistic about the future: this is how we can keep our planet beautiful for us and for our pets.

Sustainable proteins

Two ways out of conventional animal protein.

Trovet Plus Hypoallergenic Vegetable Only for adult dogs

Plant-Based alternatives

We have Plant-Based alternatives in which we replace animal protein with plant protein. Our hypoallergenic vegetarian recipe features ingredients such as brown rice, whole green peas, sunflower oil protected with natural tocopherols, sweet potato, linseed and Kelp seaweed.

V-Label International mark, certification for vegan and vegetarian products

We carry the V-Label

It is an internationally recognised symbol for labelling vegan and vegetarian products and services. For consumers it is a simple, reliable reference, while companies use it to promote transparency and clarity. Standardised criteria make the V-Label a single mark of quality across Europe.

Trovet Plus Hypoallergenic Fresh Insect for adult dogs and cats

Insect protein

Black soldier fly larvae feed on decomposing plant matter, which means fewer environmental resources than livestock raised for meat. As insects have no allergenic potential, we use them to offer a hypoallergenic alternative for pets with allergies.

Find the diet they need

116 Trovet Plus references for dogs and cats, formulated with fresh meat and fish and no meat meals.

See the Trovet Plus range